Predicting success

The critical limitation when evaluating the performance of teams and individuals is that virtually every definition for success is a lagging indicator: sales teams are judged on quota, marketing teams on leads, product teams on NPS, and so on. Each metric informs managers whether past activities contributed to today’s positive outcomes. But in a fast-changing world we know that what worked yesterday won’t work tomorrow. How can we determine whether ongoing activities will lead to similar, better, or worse results?