Mattermark

You're sitting on a gold mine of data – here's what you should do with it

You're sitting on a gold mine of data – here's what you should do with it

Customers seek outcomes – not tools or services – and it’s the marketing and sales teams’ objective to prove that they can enable prospective buyers to achieve such outcomes. To that end, every company has one obvious and yet rarely-utilized tactic. Leveraging their product usage dataset to identify and underscore best practices for the industry is the easiest win in all of content marketing.